Services
1. Media Relations
- Focuses on building and maintaining relationships with journalists and media outlets.
- Involves distributing press releases, organizing interviews, and generating media coverage for events, products, or news about the organization.
2. Corporate Communications
- Manages internal and external communications to convey the organization’s message and values.
- Includes employee relations, shareholder communications, and public statements on corporate initiatives.
3. Crisis Management
- Handles the communication strategies during crises or emergencies.
- Aims to protect the organization’s reputation by controlling the narrative, managing media coverage, and reassuring stakeholders.
4. Community Relations
- Focuses on building and maintaining a positive relationship with the local community.
- Involves supporting local initiatives, charitable contributions, and engaging in community development projects.
5. Public Affairs
- Involves managing relationships between organizations and government bodies, regulators, or lobbying groups.
- Aims to influence public policy, shape legislation, and promote the organization’s interests in political forums.
6. Internal PR (Employee Relations)
- Targets the employees within an organization to foster engagement, morale, and loyalty.
- Involves communicating organizational changes, policies, and successes through newsletters, intranet, meetings, etc.
7. Investor Relations
- Focuses on communication between a company and its investors or shareholders.
- Involves providing financial reports, business updates, and future strategies to maintain investor confidence.
8. Customer Relations
- Deals with managing the relationship between an organization and its customers.
- Ensures that communication channels are open, addressing feedback, and maintaining a positive public image through customer-centric strategies.
9. Digital PR
- Leverages online platforms to build a brand’s reputation.
- Includes influencer outreach, online content creation, social media management, SEO (Search Engine Optimization), and digital news placements.
10. Event Management
- Focuses on organizing events such as product launches, press conferences, corporate events, or promotional activities.
- Aims to create buzz and positive publicity for the organization through well-planned and executed events.
11. Reputation Management
- Centers on shaping and maintaining a positive public image of a company or individual.
- Involves monitoring public perception and responding to negative reviews, social media comments, or criticism.
12. Government Relations
- Focuses on interactions between organizations and government officials to influence policies, gain support, or ensure compliance with regulations.
- Often involves lobbying and advocacy.
13. Financial PR
- Specializes in communicating with financial stakeholders, such as analysts, investors, and business press.
- Helps in building a solid financial reputation and managing the company’s financial image.
14. Non-Profit PR
- Tailored specifically for non-profit organizations to raise awareness, attract donors, and promote causes.
- Involves storytelling, organizing campaigns, and building community support around specific initiatives.